Work
👋 Hey, I’m Siya
I sit where design, business and product meet.
The argument
Most people arrive at product from one direction. I arrived from three, and the overlap is where the useful decisions get made.
BA Product Design. Years of UI and UX work, from research through to shipped interface. I can build the thing, not just brief it.
MSc Management, UCL. Strategy, finance and operations, so a product decision can be argued in the language the business actually uses.
Problem framing, evidence, tradeoffs, metrics. The case studies below are structured around decisions rather than screens.
Work
Available for work
